Redlasso Services

Daylife announced new stratgeic partnerships today and Redlasso is thrilled to be a part of the announcement.  The official release is available here via PRWeb.  

Daylife announced their new technology partners for IGNITE, a new program to enable content creators, vendors, and service providers to integrate Daylife-powered functionality and technology into their product offerings. 

Daylife is a smart content platform that powers rich web content in the form of news items, photos, videos and much more, all within a highly customizable interface for partners like USA Today, ABC News, NPR, and more.  Daylife “helps publishers source, manage and compose high quality content at massive scale” via ”highly engaging reader- and advertiser-friendly web pages, apps, and widgets”.  

Redlasso will help to bring a deeper arsenal of licensed, local and national TV and Radio content to Daylife partner publishers.   It is our mission give publishers the ability to extend the life of their perishable content in a secure and controllable platform, while giving users the ability to share the content they are interested in and allowing publishers to monetize and retain control of the experience.  At Redlasso, we believe that we have only scratched the surface, and that there incredible extended opportunities with our platform, to leverage our API to aggregate and deliver incredible licensed news and infotainment content to web-sites and blogs everywhere.

Upendra Shardanand, Chief Executive Officer of Daylife, comments that: 

“In the former content economy, everyone produced their own content and built their own applications, with limited syndication,” (and) “Now we are witnessing innovation in content production, and an explosion in content applications. Daylife is pleased it can make it easier to curate, discover, and integrate content.”

At the core of Redlasso, we have a very easy platform that allows for user customization and interaction with broadcast content that is exclusive to the Redlasso experience.  We are very excited about this partnership and we look forward to working with Daylife and our respective partners.

If you are interested in learning more about Redlasso, please contact us at info@redlasso.com.

So, we don’t work for free right!?!  Of course I’m being silly, but Redlasso is growing every day, and this is another development that we are very excited about.  Several months ago, Redlasso completed our integration with the Adap.tv Ad platform.  As we become a leader in the syndication of Radio and Television on-line content, it is critical that Redlasso continuously evolve and grow our Ad Serving abilities.  Redlasso has selected Adap.tv as a critical part of this process.   Adap.tv will be the “central nervous system” for video ad opportunities like pre-roll, post-roll and overlay advertising.  This will allow us to plug in an entire arsenal of supported ad networks, the ability to serve and traffic our own Ad’s, and even the ability to create custom overlay opportunities for our broadcast clients or content partners.  Adap.tv describes their platform as:

“Adap.tv develops video advertising trading, serving and management technology that makes video more profitable and less painful.  The adap.tv marketplace (atm) is the industry’s first online video advertising marketplace. atm connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time.”

The Adap.tv Marketplace is another great benefit for Redlasso.  Their new real-time bidding technology provides a better experience for the advertisers, and helps to drive higher revenue for publishers… that would be us.  According to Vice President,  Henk Van Niekerk: 

“Over the past few years, we have built strong relationships with ad networks in our space … The adap.tv marketplace platform supports more than 75 pre-configured ad networks and the ATO platform provides an open API for adding ad sources as they develop in the industry.”

If you would like to read more about this partnership, you can read more about it on MediaPost and PR Newswire.  If you would like information on how you can synidcate and monetize your broadcast content with Redlasso, you can write us at info@redlasso.com.  We look forward to working with you!

This is some very exciting news.  Redlasso has been named in the AlwaysOn Global 250.  You can see the announcement here. 

It’s with great excitement that we introduce the eighth annual AlwaysOn Global 250 top  private companies. The AlwaysOn Global 250 represent the top emerging companies in the Global Silicon Valley that are demonstrating significant market traction and pursuing game-changing technologies in on-demand computing, digital media, and greentech.

Redlasso has been named as one of the top 250 start-ups in the WORLD!  As we joked here in the office… “today it’s the Global 250… next up, it’s THE GALACTIC 500!!!  It was just earlier this year that we were named in the AlwaysOn OnMedia 100, and identified as one of the Top 100 US based start-ups.  In fact, we took the top seat as the winner in the “Next Generation Search” category.  So, this is quite the honor for us to be recognized on a global scale.   We send a very special thank you to the editorial team and voting partners of the AlwaysOn community.    A ceremony will be taking place on July 27th at the Frances C. Arrillaga Alumni Center at Stanford University.